Chapter 1 — Strategy Before Design: the questions that make every choice defensible
Chapter 2 — Logo Design: marks that work at 16 pixels and in one colour
Chapter 3 — Typography: pairing, type scales, and the settings that separate pro from amateur
Chapter 4 — Colour Systems: palettes, contrast ratios, and cross-media specification
Chapter 5 — The Identity System: spacing, grids, imagery, voice
Chapter 6 — Guidelines & Handover: files, licensing, and the misuse page
FORMAT
Downloadable PDF, 14 pages.
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HK$ 685.00