Digital Marketing Strategy
Description
Build the strategic layer that makes every campaign worth running. Define your audience, map how customers actually decide, and allocate budget across channels with numbers you can defend.
Features
- Downloadable PDF handbook — yours to keep
- Positioning framework that survives competitor comparison
- Full customer journey mapping across five stages
- CAC and LTV calculated with worked examples
- The 70/20/10 budget allocation model
Target Audiences
- Business owners spending on marketing without a clear plan
- Freelancers and consultants building their own client pipeline
- Marketing staff who execute tactics but don't set direction
- Anyone whose campaigns produce activity but not customers
Requirements
- A business, product, or idea to apply the exercises to A spreadsheet for the budget and measurement work
- No marketing background required
- No advertising spend needed to complete this course
Curriculum
- 3 Sections
- 3 Lessons
- 6 Hours
Expand all sectionsCollapse all sections
- Audience & Positioning1
- The Customer Journey1
- Channels & Measurement2
FAQs
No. It's the strategy layer above every channel. Ads are covered as one option among several
Yes. Positioning and journey mapping cost nothing and determine whether any future spend works.
Yes. Every framework works for services, products, and digital goods alike.
Instructor
5 Students14 Courses
Reviews
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