Marketing Fundamentals: From Strategy to Execution
Description
Learn the foundation every marketing decision rests on — understanding your customer, positioning your offer clearly, and choosing channels that reach the right people. Includes practical frameworks you’ll apply to a real business.
Features
- Frameworks you apply to a real business, not theory
- Customer research methods that cost nothing
- Positioning and value proposition templates
Target Audiences
- Business owners doing their own marketing
- Freelancers and consultants who need to attract clients
- Career changers moving into a marketing role
Requirements
- No prior marketing experience or qualifications needed
- A real business, product, or idea to apply the frameworks to
- A real business, product, or idea to apply the frameworks to
Curriculum
- 3 Sections
- 3 Lessons
- 4 Hours
Expand all sectionsCollapse all sections
- Know Your Market1
- Position & Message1
- Reach & Measure1
FAQs
No. The research methods are free, and the course focuses on strategy before spend.
Social media is one channel among several. This course covers the thinking that comes before choosing any channel.
If your ads underperform, the cause is usually unclear positioning or a poorly defined audience — both covered here.
Instructor
5 Students4 Courses
Reviews
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